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Disclaimers

3rd party chat / "click to text" tools severely impact native website conversion rate numbers

The recent research conducted by the DealerSocket digital Product team shows that the Toyota (and yet-to-be-confirmed other) OEM websites with the 3rd party chat tools installed will have:
- lower Google PageSpeed score
- lower number of conversion rate on the forms installed on the website
- higher % of bounce rate

>>> Full details of the research

 

Case study

 

Conversion rate numbers BEFORE the 3rd party was installed

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Conversion rate numbers AFTER 3rd party chat tool was installed

 

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Battery Jump Start
 

Inspect & Adjust Fluid Levels in Oshkosh,

Lockout Protection
 

Inspect & Adjust Fluid Levels in Oshkosh,

Emergency Fuel Delivery
 

Inspect & Adjust Fluid Levels in Oshkosh,

Tire Service
Impaired tire will be replaced with your inflated spare.

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Towing
To the nearest Toyota dealership (or to the Toyota dealership of your choice within 25 miles of the nearest dealer.)

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Winching
Extrication from any ditch, mud, sand or snow. Vehicle must be immediately adjacent to a regularly traveled road and capable of being serviced with standard servicing equipment.

Suggested action items

 

1. Make sure to measure the Pagespeed Index score BEFORE installing/enabling the 3rd party chat tool on your website
 2. Make sure to measure the Conversion rate of the forms on the website BEFORE installing/enabling the 3rd party chat tool on your website
 3. Make sure to measure the Bounce rate of the forms on the website BEFORE installing/enabling the 3rd party chat tool on your website


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Make sure you've also set up tracking (analytics) for the 3rd party chat tools. This way you'll ensure you have end-to-end tracking to better measure website's performance 

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